Privacy Policy

A legal disclaimer

Wild River Photography
Last updated: 10 August 2026

Wild River Photography respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, protect and disclose personal information when you interact with Wild River Photography, including when you visit our website, make an enquiry, book a photography session, purchase products or communicate with us.

Our website is:

https://wildriverphotography.com.au

Wild River Photography is an Australian photography business. Where the Privacy Act 1988 (Cth) applies to our business, we comply with the Australian Privacy Principles (APPs).

This policy is intended to provide clear information about how we handle personal information.

1. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on how you interact with us, the personal information we may collect includes:

Your name
Residential or postal address
Email address
Telephone or mobile number
Information provided through website enquiry or booking forms
Session and booking details
Information about your photography preferences and requirements
Payment and transaction information
Information contained in correspondence with you
Photographs and video recordings of you or members of your family
Information relating to your horse, dog or other subject where that information is connected to you
Information you voluntarily provide about your circumstances, preferences or requirements
Website usage information, including IP address, browser type, device information and interactions with our website
Marketing preferences and information about your interaction with our marketing communications.

We only seek to collect information that is reasonably necessary for our business functions and activities. The Australian Privacy Principles require organisations covered by the Privacy Act to take a data-minimisation approach when collecting personal information.

2. How we collect personal information

We may collect personal information directly from you when you:

Contact us by email, telephone, social media or through our website
Submit an enquiry or contact form
Book or purchase a photography service
Complete a client questionnaire or booking form
Communicate with us before, during or after your photography session
Purchase prints, albums, wall art or other products
Subscribe to our mailing list
Interact with our website or online advertising
Provide information to us voluntarily.

We may also receive personal information from third parties where this is reasonably necessary for providing our services or operating our business.

We may collect certain information automatically when you use our website, including through cookies, analytics tools and similar technologies.

3. Why we collect personal information

We collect personal information for purposes including:

Responding to enquiries
Providing photography services
Scheduling and managing photography sessions
Communicating with you about your booking
Creating and delivering photographs and photographic products
Processing payments and orders
Providing customer service
Managing our business records
Sending information about our services, products, promotions and special offers where permitted
Improving our website, services and customer experience
Understanding how visitors use our website
Protecting the security of our website and business
Complying with our legal and regulatory obligations.

We will generally only use or disclose your personal information for the purpose for which it was collected, a related purpose that you would reasonably expect, with your consent, or where otherwise permitted or required by law.

4. Photographs and images

As a photography business, photographs are an important part of the services we provide.

Photographs may constitute personal information where an individual is reasonably identifiable.

We may collect, create, edit, store and provide photographs to you as part of your photography session and the products or services you purchase.

Your photographs may be stored in online galleries, cloud storage, editing systems, backup systems and other technology platforms used by Wild River Photography to provide and manage our services.

We will not use identifiable client photographs for advertising, portfolio, website, social media, competitions or other promotional purposes without the appropriate permission or consent where required.

Where you have given permission for your photographs to be used for promotional purposes, you may contact us to discuss withdrawing that permission for future use. Withdrawal of consent does not necessarily affect uses that have already lawfully occurred.

5. Sensitive information

Sensitive information is a specific category of personal information under the Privacy Act and includes information such as health information, racial or ethnic origin, religious or philosophical beliefs, political opinions, sexual orientation and certain other information.

Wild River Photography does not generally require sensitive information to provide photography services.

However, you may voluntarily provide information that could be considered sensitive information, for example information about a pregnancy, medical condition, disability, family circumstances or other personal circumstances when discussing your photography requirements.

Where we collect sensitive information, we will only collect, use or disclose it where permitted or required by law and, where required, with your consent.

Please only provide sensitive information where it is necessary or relevant to your enquiry or photography service.

6. Third-party service providers

To operate our photography business and provide services to you, we may use third-party service providers.

These may include providers of:

Website hosting
Website forms and booking systems
Online photography galleries
Cloud storage and backup services
Payment processing
Accounting and bookkeeping
Email and communication services
Email marketing
Customer relationship management systems
Website analytics
Social media and advertising platforms
Photography editing and workflow software
Printing, album and photographic product suppliers
Information technology and security services.

These providers may collect, store or process personal information on our behalf.

We take reasonable steps to select service providers that have appropriate privacy and security practices.

7. Overseas disclosure and storage

Some of the third-party technology and service providers used by Wild River Photography may be located outside Australia, or may store or process information using servers located outside Australia.

As a result, your personal information may be disclosed to, or accessible by, overseas recipients where this is reasonably necessary to provide our services or operate our business.

Depending on the services and providers we use, overseas recipients may be located in countries including the United States and countries in Europe or other jurisdictions where our technology providers operate.

The specific countries may change as our service providers and technology systems change.

Where the Australian Privacy Act applies, we take reasonable steps in relation to overseas disclosures as required by the Australian Privacy Principles. APP 8 requires an APP entity making an overseas disclosure to take reasonable steps to ensure the overseas recipient does not breach the APPs, subject to specified exceptions.

We will update this Privacy Policy when necessary to reflect material changes to our overseas disclosure practices.

8. Cookies and website analytics

Our website may use cookies, pixels, analytics tools and similar technologies.

These technologies may collect information such as:

IP address
Browser and device information
Pages visited
How you interact with our website
Referring website
Approximate location
Website activity and preferences.

We may use this information to:

Operate and secure our website
Understand website traffic and usage
Improve our website and services
Measure advertising and marketing performance
Provide relevant advertising.

Some advertising and analytics providers may collect information about your interaction with our website and combine it with information collected through their own platforms.

You can control or restrict cookies through your browser settings. Some website functionality may be affected if cookies are disabled.

9. Social media and advertising

Wild River Photography may use social media platforms and online advertising services, including platforms such as Facebook and Instagram, to promote our services.

These platforms may collect information about your interaction with our website, social media pages or advertisements in accordance with their own privacy policies.

Where applicable, we may use tracking technologies such as advertising pixels to understand the effectiveness of advertising campaigns and website activity.

We do not sell your personal information to third parties.

10. Direct marketing

We may use your contact information to send you information about Wild River Photography, including photography services, promotions, special offers, new products and relevant updates.

Where required by law, we will provide you with a simple way to opt out of direct marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at:

hello@wildriverphotography.net

If you ask us to stop sending direct marketing communications, we will take reasonable steps to action your request within a reasonable period. The OAIC's current guidance requires an appropriate and simple opt-out mechanism for permitted direct marketing.

11. Disclosure of personal information

We may disclose personal information where reasonably necessary to:

Provide our photography services
Fulfil orders for prints, albums and wall art
Process payments
Provide online galleries
Store and back up photographs and client information
Provide website, technology and business services
Manage accounting and business administration
Send communications and marketing
Protect our business, website and clients
Comply with legal obligations
Obtain professional advice where necessary
Other circumstances where you have provided consent or disclosure is otherwise permitted or required by law.

We do not sell personal information to third parties.

12. Security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Security measures may include appropriate passwords, access controls, secure online services, device security, software updates, backups and limiting access to personal information to those who reasonably require it.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

13. Data breaches

If Wild River Photography experiences a data breach involving personal information, we will assess the incident and take appropriate action.

Where the Privacy Act and the Notifiable Data Breaches (NDB) scheme apply, we will comply with our obligations to assess eligible data breaches and notify affected individuals and the Office of the Australian Information Commissioner where required.

The NDB scheme applies to entities covered by the Privacy Act and requires notification where an eligible data breach is likely to result in serious harm.

14. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records, resolve disputes, meet legal obligations or protect our legitimate business interests.

Photography files, client records and associated information may be retained for an appropriate period for business, legal, archival or customer-service purposes.

Where personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, unless we are required or permitted by law to retain it.

15. Access to your personal information

You may request access to personal information we hold about you, subject to any applicable exceptions under the Privacy Act.

To request access, please contact us using the details below.

We may need to verify your identity before providing access to personal information.

We will generally respond to an access request within the timeframe required by applicable privacy law.

Where access is provided, we will generally not charge a fee for making the request. In limited circumstances, reasonable administrative costs may apply where permitted by law.

16. Correction of your personal information

We take reasonable steps to ensure that personal information we hold is accurate, complete and up to date.

If you believe information we hold about you is inaccurate, incomplete, irrelevant or out of date, please contact us and request a correction.

We will consider and respond to your request within the timeframe required by applicable privacy law.

17. Anonymity and pseudonymity

Where it is lawful and practicable, you may choose not to identify yourself, or to use a pseudonym, when dealing with us.

However, this may not be practicable for certain services, including photography bookings, payments, product delivery and other situations where we reasonably need to identify you.

18. Children's personal information

Where our photography services involve children, we recognise the importance of protecting children's personal information and photographs.

We may collect information about children where this is necessary to provide photography services to their parent, guardian or authorised client.

Where appropriate, we will deal with the parent, guardian or person authorised to make decisions on behalf of the child.

We will take reasonable steps to handle children's personal information appropriately and only for legitimate business purposes.

19. Third-party websites

Our website or communications may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

20. Privacy complaints

If you believe Wild River Photography has mishandled your personal information or breached applicable privacy requirements, please contact us first so we can investigate and attempt to resolve your concern.

Please contact:

Wild River Photography
Email: hello@wildriverphotography.net

We will acknowledge and investigate privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response, or we do not respond within 30 days, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

The OAIC generally requires individuals to complain to the organisation first and allow 30 days for a response before lodging a complaint with the OAIC.

Further information about privacy complaints is available from the Office of the Australian Information Commissioner.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers or privacy obligations.

The most recent version will be published on our website.

Last updated: 10 August 2026

22. Contact us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a privacy complaint, please contact: